Albuquerque, NM – On the eve of Thanksgiving, and with Black Friday starting earlier and earlier, Attorney General Hector Balderas warns New Mexicans to protect themselves against scammers as they hit the Animas Valley Mall in Farmington, Albuquerque Uptown, plazas in Mesilla and Santa Fe, and shops across the state. Attorney General Balderas issued a Scam Alert regarding scams and deceptive advertising while shopping at stores or online sites this Black Friday and Cyber Monday.