October 2, 2020 | Ottawa, ON | Public Health Agency of Canada
As cases of COVID-19 among young Canadians are increasing, people aged 13 to 29 years old have a critical role to play. These young Canadians can reduce the spread and protect their friends and families from getting sick, especially older adults and those with underlying medical conditions.
Today, the Honourable Patty Hajdu, Minister of Health, together with Canada’s Chief Public Health Officer, Dr. Theresa Tam, announced the launch of a public health awareness campaign entitled #CrushCOVID or #ÉcrasonslaCOVID. In partnership with the Entertainment Software Association of Canada (ESAC), the campaign will reach gamers and youth across the country through major video game studios here in Canada.
During the COVID-19 epidemic, many young people have and will continue to use video games as an outlet to pass time and stay virtually connected with friends. Through ESAC’s and their members’ social media platforms, the #CrushCOVID initiative will help engage young Canadians where they are congregating virtually, reminding them of important public health practices.
This fall, it will be more important than ever for our youth and young adults, especially those who live with older or high-risk family members, or work in customer service settings, to follow public health advice. Young people were part of the collective solution to crushing the spring wave and now, with high incidence rates in this age cohort, they are a critical element in the solution we need to ramp up the defences to help crush COVID and stop a big resurgence from occurring.