June 25, 2021 – Lunenburg, Nova Scotia 

As more and more Canadians are getting vaccinated and we finish the fight against COVID-19 and begin to safely reopen, the Government of Canada is committed to supporting small businesses from coast to coast to coast.

Today, the Honourable Bernadette Jordan, Minister of Fisheries, Oceans and the Canadian Coast Guard, on behalf of the Minister of Small Business, Export Promotion and International Trade, along with Gudie Hutchings, Parliamentary Secretary to the Minister for Women and Gender Equality and Rural Economic Development and Member of Parliament for Long Range Mountains, Sean Casey, Member of Parliament for Charlottetown, Lenore Zann, Member of Parliament for Cumberland–Colchester, and René Arseneault, Member of Parliament for Madawaska–Restigouche, announced the launch of Shop Local, an investment of up to nearly $2.7 million across Atlantic Canada to encourage community members to shop locally.

The funding will be provided through the Atlantic Chamber of Commerce to support awareness-building campaigns that promote consumer confidence and local businesses. The amount of funding allocated to each chamber is based primarily on the percentage of small businesses in its region. The breakdown for the Atlantic provinces is as follows:

  • Newfoundland and Labrador: up to $550,000 
  • Prince Edward Island: up to $550,000
  • Nova Scotia: up to $880,000
  • New Brunswick: up to $715,000

The chamber may use this funding to support a range of activities that encourage consumers to shop locally in a way that is safe and aligns with current public health guidelines. The chamber may solicit applications directly from local organizations or associations or have open calls for proposals that promote consumer awareness and demonstrate benefits to the broader business community, such as:

  • shop-local branding and digital content
  • seasonal campaigns intended to direct shoppers to local small merchants
  • promotions of online shopping, curbside pickup and delivery, as well as public health measures being implemented to make retail spaces safe and raise consumer confidence
  • marketing materials such as videos, social media visuals, and radio and newspaper ads that encourage consumers to buy from local businesses and patronize local restaurants and attractions

This investment will be flexible to respond to the unique circumstances of the Atlantic region and allow the chamber of commerce to tailor campaigns to local needs and priorities, ultimately helping small businesses as they recover from this unprecedented public health and economic crisis.

Shop Local is an important initiative to supplement the Government of Canada’s ongoing and comprehensive support for small and local businesses—programs such as the new Canada Recovery Hiring Program, the Canada Emergency Wage Subsidy, the Canada Emergency Rent Subsidy, Lockdown Support and the Canada Emergency Business Account—so they are able to get through this pandemic to the economic recovery and growth that will follow in the months and years to come.

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Author: Editor
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