December 21st, 2021 – Guelph, Ontario – Agriculture and Agri-Food Canada
Today, on behalf of the Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, Member of Parliament Lloyd Longfield announced an investment up to $275,000 to Farm & Food Care Ontario, through the AgriCompetitiveness Program, to help Canadian consumers learn more about food production, farming and the people who work in the Canadian agriculture and agri-food sectors.
With Canadians showing an increased interest in where their food comes from, it’s important for consumers to hear from farmers about our safe, high-quality food systems. Funds will be administered by Farm & Food Care Ontario and will work with partners in Prince Edward Island and Saskatchewan to reach Canadians across the country by supporting the development of website materials including videos, photos and articles, and virtual tours that are accessible for all Canadians.
Helping Canadian consumers understand the process of how food is brought from a farm to their tables opens up more opportunities for Canadians to support farmers in their communities and help the sector thrive. The project also provides resources for food influencers by leading farm tours and by producing a quarterly national newsletter for Canadian food influencers. All of these activities will increase consumer knowledge of how food is produced and processed in Canada.
This project is aligned with Agriculture and Agri-Food Canada’s AgriCommunication Initiative, which supports progress towards achieving the vision established in the Food Policy for Canada, that all people in Canada are able to access a sufficient amount of safe, nutritious, and culturally diverse food. This, in turn, will increase appreciation and pride in Canada’s farmers and food businesses.