The new AWHONN RMC resources are intended to reduce risks and harms for all birthing women within the health care community as they safely prepare for birth, postpartum recovery, and beginning breastfeeding and parenting. According to the
“Huggies has a long-standing partnership with AWHONN, and we are proud to continue supporting this work focused on ensuring equitable maternity care for all,” said
The RMC resources are available to AWHONN’s 23,500 members, and these materials help strengthen the nursing profession by guiding maternal healthcare providers through the delivery of superior patient care. The RMC also includes recommendations from the
“AWHONN developed the Respectful Maternity Care approach to care to ensure that women, newborns and their families receive equitable care. Implicit and explicit bias in healthcare is real and may cause unintended harm to patients, with Black and Indigenous and other women of color experiencing bias much more often. The RMC Evidence-Based Guideline and Implementation Toolkit gives nurses real-world guidelines on how to provide safe, supportive care from birth through postpartum,” said
Through the release of this first-of-its kind, evidence-based materials and toolkit, AWHONN and the Huggies brand are supporting moms and their families by ensuring healthcare providers have access to a comprehensive set of guidelines designed to help these professionals deliver equitable maternal care rooted in dignity, respect and free from racism.
About Huggies® Brand
For more than 40 years, Huggies has been helping parents provide love, care and reassurance to their babies. From developing innovative, everyday products for babies to partnering with NICU nurses to develop a special diapers and wipes line for the most fragile babies, Huggies is dedicated to helping ensure all babies get the care they need to thrive. Huggies is also proud to be the founding sponsor of the National Diaper Bank Network, a nationwide nonprofit dedicated to eliminating diaper need in America since 2011. Huggies is also the founding sponsor of virtual NICU support groups through the national nonprofit Hand to Hold, which helps families before, during and after NICU stays and infant loss by providing powerful resources for the whole family. For more information on product offerings or our community efforts, please visit Huggies.com.
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Shannon Doolin, AWHONN, firstname.lastname@example.org; Brook Smith, Kimberly-Clark, email@example.com