September 30, 2026 (STL.News) Have you ever thought about how effective horse racing marketing is? It is so effective that the sport has stayed relevant for hundreds of years; it has built an entire culture around the sport and has the most dedicated and unique fan base. After all, how does a person who knows nothing about horse racing still know that you are supposed to wear an enormous hat or dress up nicely at the Kentucky Derby? Well, that’s effective marketing. Horse racing has spent generations developing something many modern brands desperately try to manufacture: recognizable rituals. Some
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